Brazil forest group: Go green _ go in the shower
RIO DE JANEIRO — New TV ads are encouraging Brazilians to save water — by urinating in the shower. Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes. The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.
SOS spokeswoman Adriana Kfouri said Tuesday that the ad is "a way to be playful about a serious subject."
The spot features cartoon drawings of people from all walks of life — a trapeze artist, a basketball player, even an alien — urinating in the shower.
Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"
- Ad on YouTube: http://tinyurl.com/kklmk6
- Web site for campaign: http://www.xixinobanho.org.br
Copyright © 2009 The Associated Press. All rights reserved.
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