From JMG: Amazon's Grip on the Ebook Market

Posted by Paul Constant on Wed, Feb 17, 2010 at 2:59 PM

Right now, Amazon pretty much owns the ebook market—90% of all ebooks sales are from Amazon. A Credit Suisse analyst has predicted that their market share will dip to somewhere around 35% in the next five years. Some news sources have been spinning this as trouble for Amazon.

I don't know why this is news; right now Amazon is the only major ebook retailer, and two major forces (if you haven't been paying attention: Apple and Google) are about to get involved in the market. Sarah Weinman at Daily Finance has some very good analysis of why Amazon should remain strong even as their market share slips, but the basic point is this: A shrinking share of a rapidly-growing market is still good news. Don't worry about Amazon; I think they'll continue to do just fine.

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