Enough people thought this was a good idea that the ad made it into print. How did this ad meeting go? “We need to convince the youth to buy giant boat-cars.” “Okay, tell them bikes will cockblock them.” “Perfect, let’s call it a day.” Nice work, Don Draper.
GM has clearly been getting a lot of blowback for this ad, which presents biking as an embarrassment so profound you’ll want to hide your face from the sight of pretty girls. They’ve been falling over themselves to apologize on their Twitter feed. It’s tough for them! Reality sucks, guys.
UPDATE: David in the comments directs us to the great response ad by Giant Bicycles: