Reuters has the story:
Plans to save Big Bird, the fuzzy yellow character on U.S. public television's "Sesame Street," from possible extinction are taking shape in the form of a puppet-based protest next month dubbed the "Million Muppet March." The demonstration is planned for November 3 at the National Mall in Washington, D.C., three days before the general election. Before the presidential debate between Democratic President Barack Obama and Republican challenger Mitt Romney had concluded on October 3, two men who had never met each floated the Million Muppet March idea on social media. They immediately united to defend public broadcasting.