Can You Solve This? Campaign for the Right of Education in Iran
As some of you are already aware, we partnered with a group of organizations and individuals to launch the Can You Solve This? campaign that raises awareness and invites people to take action for the right of education in Iran. Watch the video: http://www.youtube.com/watch?
Can You Solve This? is a grassroots campaign with a mission to raise global awareness about the systematic denial of education that the Iranian government uses as a tool of persecution towards various groups of students. Those affected by this systematic persecution include members of the Baha’i Faith, human rights defenders, women’s rights activists, student activists, amongst other ethnic and religious minorities. The catalyst to this campaign was the recent incident in which the Iranian government, in a concentrated effort to persecute the Baha’is, shut down the Baha’i Institute for Higher Education and arrested dozens of its staff. Apart from frequent house raids, arrests and violence, this is another means of keeping the Baha’i community marginalized and suffocated in Iran.
The campaign, whose official website may be found at can-you-solve-this.org, employs QR codes in a creative and far-reaching fashion to attract people’s interest and enable them to take the appropriate action against Iran’s discriminating policies against innocent students. On the website, visitors are able to send a pre-drafted message to political representatives requesting their support in addressing this problem.
QR codes are used by the campaign as a strategy to bridge offline content with online content, so that people who would normally not be exposed to these messages would have the chance to be informed about the topic of education rights in Iran. The code is distributed internationally by volunteers and can be found anywhere from public transportation, shirts, stickers, outdoor banners or car magnets, amongst many other places that are likely to get a person’s attention. Once someone scans the QR code with their phone, the user is taken to a campaign site where they can watch the video and proceed with sending letters to the relevant authorities regarding this issue.
Human rights defenders everywhere are encouraged to publicize the campaign within their own networks and publications to help increase the potential of this movement.
http://www.mideastyouth.com/
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